Evaluation Question 3

What kind of media institution would distribute your film and why?

As a no budget film, we are more likely to get an independent film distributor to help us, rather than a multi-national company such as Liongate.  This is because these companies care for profits, rather than the art of the production.

I believe that the film would be best distributed online, via YouTube and film blogs and forums.  This will allow the film to build a hype online for a minimum fee, which is useful as there is no budget for advertising and marketing the film. I would also distribute it through art houses and maybe the cinemas in the local area, as they will have an interest as it is set in their area.

If the film reached so many views, and had a following, I would go to national distributors such as Optimum Releasing.  Optimum Releasing have released many low budget UK films such as 'Attack the Block'.  They also work closely with Film4 and are a subsidiary of StudioCanal.  Film4 may provide the film advertising on their TV channel, as well as showing the film as a whole.  StudioCanal is a multi-national company that could possibly distribute overseas.

Paranormal Activity would be my aspiration for distribution.  They followed the same process, before being bought by Paramount Pictures.   The film went on to make over $575,000,000 over 3 films, with a very low budget for each film.